A political campaign is an organized effort that seeks to influence the decision making process within another specific group. Political campaign often refers to as electoral campaign in a democracy in which these representatives are elected.

There are two types of campaigns:-

1. Information campaign -an Information campaign is a political campaign designed to raise public awareness aimed at winning elections and it works at a low cost, such as:
   1. Interview on paper.
   2. Releasing news.
   3. Organizing elections.
   
   
   
2. Paper campaign- Paper campaign is a political campaign in which the candidate only files the necessary paperwork to appear on the ballot.
   
   
   
   Some parts of political campaign are as follows:-
   
   1. Campaign message
   2. Campaign finance
   3. Organization
   4. Campaign manager
   5. Political constants
   6. Activities
   7. Techniques
   8. Campaign advertising
   9. Media management
   10. Mass meetings rallies and protests
   11. Modern technology and Internet

Traditional Techniques:-

1. Canvassing-Canvassing is the systematic initiation of direct contact with individual persons, commonly used during political campaigns.
2. Election litter – Election litter is a term used by some National and Subnational governments to describe the unlawful erection of political advertising on private residences or property owned by the local governments.
3. Election promise- Election promise is a promise or guarantee made to the public by a candidate or a political party who istrying to win an election.
4. Husting - Husting may refer to any event such as speeches or debates, during election campaign where one or more of the representative candidates are present.
5. Lawn signs- Lawn signs are small advertising signs which can be placed on a street facing lawn or else where on a property to express the support for political party on an election by the property owner.
6. Micro targeting – This is used by political parties and in election campaign. This is a direct marketing data mining technique that involves predictive market.