Online Advertisement is also known as internet marketing. Internet marketing is the process in which execute market promotion of your business through internet. In now days this is more important part of your business promotion. In early days of the Internet, online advertising was mostly prohibited.
Advantage Of Online Marketing:-
- Cost is minimum compare to offline marketing.
- Online advertisement can collect data on their ads’ effectiveness. Like how much people reached on ad’s, & how much people interested etc.
- Online advertisement is ability to convey images, video, audio, and links, wide variety of ways of presenting.
- Online ad can reach global market.
- Once ad design is complete, online ads can be deployed immediately. The delivery of online ads does not need to be linked to the publisher’s publication schedule.
Some basic method which are used to promote business online are:-
- Pay per click (PPC)
- Television Broadcasting
- Radio Broadcasting
- Display Banner on Website
- Popup Method
- Search engine optimization (SEO)
- E-mail Marketing
- Message Service
- Website
- Adware
- Search Engine Marketing
- News Feed / Blog