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Political campaign is an group effort which seeks to effect the decision making process within other specific group.
political campaigns often refer in democracies to electoral campaigns in which representatives are chosen or referendums are decided.
Campaign types:-
Informational campaign:-
This kind of campaign is a political campaign designed for raise public awareness and support for the positions of a candidate.
Informational campaign typically focuses on low-cost outreach such as getting interviewed in the paper, news releases,, organizing poll, making a brochure for door to door distribution workers etc. for more details click here
Paper campaign:-
Paper campaign is a political campaign in which the candidate only files the necessary paperwork to appear on the ballot. It should be information campaign in simple way. When the level of seriousness rises then the marginal cost of reaching more people rises accordingly, due to the high cost of TV commercials, paid staff, etc. which are used by competitive campaigns.